Dynamic
Email Design
Synchrony Co-brands
Being responsible for all co-branded credit card marketing emails for their partners, Synchrony had the robust challenge of making a wide variety of emails that needed dynamic elements that could process large amounts of data and information.
We stepped up to the challenge and successfully created fully customizable and dynamic emails that could add or remove content based on certain variables, all while following accesibility guidelines to make the emails as user friendly as possible. Below you’ll see some of my favorite examples of how we incorporated dynamic content.
Disciplines: art direction, visual design, dynamic email design, accessibility
agency: look listen / art director/visual designer: daniel alfonzo
content director: annemarie miller / senior copywriter: sarah taillon
copywriter: kelsey waananen
synchrony + amazon / dynamic countdown email
Dynamic email featuring a live counting ticker, as well as a dynamic header section that is replaced with the header in the bottom once Prime Day drops.
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synchrony + amazon / dynamic year in review email
Dynamic email highlighting a consumers year-in-review spending, featuring personalized information as well as disappearing modules if users have activated their profiles.
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synchrony + crate&barrel / dynamic rewards email
Dynamic email that features A/B testing for subject lines, and dynamic sections that featured consumer’s rewards information.
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synchrony + jcpenny / holiday rewards email
Simple holiday rewards based email incorporating multiple reminders for their consumers and CTAs to improve their shopping experience.
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synchrony + paypal dynamic emails
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