Meet Daniel

Hey there! I’m a visual storyteller and creative problem solver with a professional background in advertising, marketing and photography with +9 years of design and agency experience. Born in Venezuela and raised in the suburbs of Chicago, I’ve grown up with a love for telling stories, capturing memories, making human connections, soaking up culture, and staying curious.

My experience has led me to working across multiple creative disciplines and a variety of industries from consumer goods and b2b to tourism and government. Naturally, with so many varying roles across so many industries, I’ve pushed myself to pick up a lot of knowledge along the way. Whether that’s training myself how to animate in After Effects, learning how to make TikToks that resonate with audiences, adapting how to use AI to enhance my creative workflow, or wireframing and designing interactive prototypes, I am always looking to see how I can incorporate new technology into my creative toolbox. Having worked with a lot of different types of folks from brand managers to developers, I’ve also learned that my love language is collaboration and constructive criticism, because being able to process and incorporate feedback is the only way to be a better creative.

All that considered, I like to think that my curiosity and passion for learning help me get closer to doing what I love to do - helping connect brands to their audience through the power of story.

Beyond all that though, that sense of curiosity has led me all over the world in search of meaningful relationships, awe-inspiring natural beauty, public transportation that just makes sense, happy memories, and really, really good food. That’s what life is all about.

  • "Dedicated and talented, Daniel is a standout storyteller who possesses a deep understanding of client objectives and integrating client feedback. Throughout our collaboration, Daniel created assets that consistently surpassed industry benchmarks and KPIs. His strategic approach and creative prowess make him an invaluable asset to any team!"

    -Sr. Associate Manager, Integrated Marketing at Danone North America

  • "Working with Daniel is a dream! We worked together in 2022 on some animated social media ads for a large international dairy brand. The project brief was clear, detailed, and well-developed. The storyboards were beautifully designed, and the asset pack was comprehensive, which made the animation process smooth and easy. Above all, the concepts for the ads that Daniel developed were brilliant, and the final results felt meaningful and powerful. And to top it off, Daniel was a joy to work with - always positive, encouraging, and respectful of my time and bandwidth as a freelancer. I'm proud to have worked with Daniel - he's a true professional, and an excellent designer, director, and leader."

    -Motion Designer, Video Editor, 3D Generalist

  • "Daniel is an incredibly talented Art Director and Photographer. His passion for design is unparalleled, and he has a great ability to conceptualize and give clear direction. Aside from his work, which speaks for itself on his portfolio, Daniel has been one of the best people I have been able to work with throughout my career. His kindness, sense of humor, and drive are just a few of his best qualities. Please feel free to reach out to me, I would be happy to give Daniel more praise."

    -Sr. Art Director

  • Daniel is a creative talent and has been amazing partner. He’s a strategic thinker and delivered creative ideas to achieve brand objectives. Always ahead of industry trends, he often brought a new approach or thinking to creative and channel strategy to keep things fresh. He was always so collaborative and overall great person to work with.

    -Sr. Associate Manager, Integrated Maketing at Danone North America, Yogurt

  • Strategic? CHECK! Talented? CHECK! Compassionate? CHECK! Daniel is an amazing partner who brings the perfect confluence of creativity and strategy to every one of our projects. I often joke with him that he could read me a science textbook and I'd be on the edge of my seat because of his remarkable storytelling skills. He is the ultimate definition of a great partner and is an incredible asset to any brand he works on. Thank you Daniel for all that you do and all that you are!

    -Sr. Marketing Manager, Integrated Marketing at Danone North America

What I’ve Been Up To

  • Golden, CO / August 2021 - Present

    Role:
    Cultivated and sustained robust relationships with clients, contributing to business growth and client satisfaction. Played a pivotal role in brand building by strategizing and implementing effective content strategies. Led creative projects from briefing to completion, ensuring timely delivery and quality creative. Oversaw a diverse team of contractors, including designers, copywriters, video editors, photographers, and stylists, to execute high-quality productions. Led on-set direction for photoshoots for scrappy and large budget productions. Consistently produced measurable results by bringing creative visions to life that resonated with audiences. Designed, animated, and edited social and paid assets for final delivery. Shot photography and videography for smaller budget shoots. Brought enthusiasm to teams, clients, and contractors to solve difficult problems.

    Clients:
    Danone North America (International Delight, Two Good, Oikos, STOK, Horizon), Ocean Spray

  • Denver, CO / January 2020 - June 2021

    Role:
    Worked with an integrated team of content strategists, copywriters, and developers to lead and provide art direction and UX/UI design for interactive websites, digital marketing campaigns, and brand execution, while providing mentorship and guidance for junior designers.

    Clients:
    Synchrony Financial (various Consumer brand credit cards, such as PayPal, Ebay, and JCPenny)
    Comcast Technology Solutions
    Cuvee Luxury Vacation Rentals
    Colorado Public Radio

  • Denver, CO / July 2017 - December 2019

    Role:
    Collaborated with strategy, account, and copywriting teams to lead the development of comprehensive and impactful campaign concepts, including branding, graphic design, digital content, custom animations, and photo/video production. Acted as the primary photographer for multiple campaigns, creating social media assets for clients and fulfilling internal agency photography requirements.

    Clients:
    Lyft, Colorado Department of Public Health and Environment, Colorado Department of Transporation, Colorado Department of Human Services, City of Denver, Delta Dental of Colorado

  • Denver, Colorado / September 2015 - July 2017

    Collaborated with a cross-functional team including creatives, account managers, and developers. Led design and art direction for diverse projects, encompassing high-level campaigns, creative conceptualization, and UX/UI design. Executed digital demand generation campaigns tailored for B2B clients.

    Clients: DXC.technology, ProService Hawaii, CSC, Avaya, Johns Manville, Hitachi Data Systems, Dawn Foods, KeyW, Trust Company of America

  • Design Intern / Monigle
    Denver, CO / June 2015 - September 2015

    Design Internship / VISIT Milwaukee
    Milwaukee, WI / January 2015 - May 2015

    Design Internship / Ronald McDonald House Charities
    Milwaukee, WI / June 2014 - December 2014

    Assistant Photographer / Marquette University
    Milwaukee, WI / October 2012 - May 2015

  • Advertising / Marquette University
    Milwaukee, WI / Class of 2015

    Design / Milwaukee Institute of Art and Design
    Milwaukee, WI / Class of 2015

    Study Abroad / Universidad Complutense de Madrid
    Madrid, Spain / Spring 2014

    Awards
    The Denver Fifty / 2018
    Know Your GDL / Campaigns

    The One Club Awards Denver / 2018
    Find Your Moment / Photography - Silver Pencil

what’s in my toolbox

  • brand strategy

  • content strategy and creation

  • art/creative direction

  • graphic design

  • photography

  • videography

  • video editing

  • motion graphics

  • UX design

  • UI/website design

  • prototyping

  • native spanish speaker

    Software

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Adobe XD, Acrobat, Bridge, Firefly)

  • Tik Tok / CapCut

  • Meta Platforms

  • Miro

  • Figma

  • Sketch

  • Google Suite (Docs, Slides, Sheets, Drive)

  • Microsoft Office (Powerpoint, Word, etc)

  • Asana / Monday.com (Project Management)

  • ChatGPT 4.0