Cuvée

Faced with increasing competition from Airbnb, VRBO, Envato, and other vacation rental platforms, Cuvée came to Look Listen to help differentiate itself and build an elevated experience. This niche market is characterized by clientele seeking thoroughly curated experiences with comprehensive packages and customization. Our strategic analysis of Cuvée's brand, inclusive of their commitment to offering tailor-made vacation packages and their aspiration to initiate direct client engagement, revealed a significant opportunity to prominently showcase their destinations and experiences as a primary focus.

My role, in collaboration with an extensive creative team and in-house developmental resources, was to build out the user experience and spearhead the art direction of the website. This encompassed the entire process, from brand strategy, user experience research, and wireframe development to the final stages of design, development handover, and quality assurance. We developed in excess of 20 specialized modules to cater to the site's unique content requirements, all while adhering to WCAG accessibility standards. The project culminated in the delivery of a highly adaptable and user-friendly website that eloquently communicates the exclusive global locales and unparalleled, meticulously curated experiences that Cuvée offers.

Disciplines: art direction, brand strategy, prototyping, ui/website design, user experience design, accessibility

agency: look listen / art director: daniel alfonzo / visual designer: ryan tibbitts / creative director: annemarie miller
senior copywriter: sarah taillon / copywriter: kelsey waananen