Boost
by Lyft
Campaign Activation
Amelie worked with Lyft to create a partnership program that would benefit both partners and riders. Together, we sought to increase ridership amongst a younger crowd, cement Lyft into the local culture, and prove that Lyft can give you access to experiences and discounts like no one else can.
Amelie needed to first get partners excited about being part of Lyft’s program, and then get riders to recognize the perks of being a Lyft passenger. We recognized that Lyft didn’t have to just be a means of transportation. They could connect their riders with new ideas for a night out, new experiences, new places, and even discounts.
Which brings us to, “Boost by Lyft.” Partners could sign up on the microsite with a unique offer, deal, or experience for patrons. All the riders have to do is choose from the list of partners, show up in a Lyft, and reap the benefits.
Disciplines: art direction, campaign activation, ui/website design, user experience design, accessibility
agency: amelie company / designer: daniel alfonzo / senior art director: mia nogueira / copywriter: rachel edwards
Logo Design
Results
Over 60 local businesses organically participated in the campaign. By creating a value exchange for all parties, we helped Lyft become more than just a ride-sharing company.
