Two Good

When Two Good, which became known for their low sugar, clean label greek style yogurt and fierce dedication to fighting food waste and global food insecurity, finally decided to dive into the smoothie realm, they came to us to help launch their product into the world.

Focusing on their key RTB’s of portability, low sugar, and high protein, we executed a variety of lifestyle and product photoshoots to create a digital library for our client to use for not only the deliverables, but for PR related announcements as well. In the end, we delivered a launch package for their smoothie line which included paid social and e-comm assets for their digital storefronts as well as a digital library for their brand.

Disciplines: Art Direction, Photography, E-commerce, Paid Social Media, Product Launch, Animation, Video Editing

agency: stone strategy & design / art director: daniel alfonzo /producer: lucy fisher / director of story: patrick o’boyle
lifestyle photographer: ali vagnini / product photographer: jake cox